Working Experience

Sr Solution Engineer Marketing Cloud

Salesforce > Milan

JAN 22 - NOW

E-commerce & Project management – Growth planning – User Journey design – Business Case forecasting.- CRM & Tech Stack decision

Growth Marketing Manager

Angelini Consumer > Rome

SEP 20 - DEC 21

E-commerce & Project management – Growth planning – User Journey design – Business Case forecasting.- CRM & Tech Stack decision

ABM Digital Marketing

Pampers - Fater Spa > Pescara

NOV 19 - SEP 20

Responsible for the whole Pampers digital activities – Drive sales andretention via digital assets – Responsible for media turnaround – Enhancement of all KPIs – Owner of Salesforce Implementation.

CMO & CRM

Gruppo DiBa Spa > Pesaro

SEP 15 - OCT 19

I led marketing (6), digital (2), CRM (2), tele-sales and business development teams (13), supporting +150 sales reps.
Built an ex-novo business development department, product owner of the web eCRM and sole trainer for the Lead Management process & digital transformation. 

Country Manager

Indeed.com > Austin (USA)

FEB 13 - MAR 14

Responsible for Italian, Spanish and Romanian markets – A/B tests for new product development – Project Management for new features, developed cross-country – Analytics and product management for recruiting agencies and partners

Other Working Experience


Digital Manager - GGF Group > Ancona
Web Product Manager - Shopfully > Bologna Communication Specialist - Experteer > Munich B2C Mkt Manager Assistant - Gameloft > Milan Project Leader - Nielsen > Milan

2012 - 2015

Recognition & Projects

CMO BMW & Mercedes-Benz cert.

Cert.e of excellence for car dealers CMO

2018

Giovaniidee - Marche Region

Winner - Founder of Superabili.it

2014

Education

MBA General Management

SDA Bocconi > Milan

OCT 2019 - AUG 2021

Master of Science - Marketing Mgm

Bocconi University > Milan

SEP 2010 - JUL 2012

Digital Experience
> Knowledge & Skills

I had the chance to work in +100 projects leveraging my skills, knowledge and execution.

WordPress
90%
SEO & ASO
80%
E-commerce
85%
Growth Marketing
92%
CRM (Sales & Mkt)
100%
> IT Skills
Analytics+30
Project Management20
CMS40
Web Scraping60
Growth Hacking80
> Language Skills
English
Spanish
German